As if we needed more confirmation that electronic music is taking over, Apple has used a track by acclaimed Norwegian indie-electronic duo, Lemaitre, (entitled “1:18”), as the background music for their new video promoting the iPhone 5c. It’s refreshing to see an electronic song featured in a prominent advertisement that does not fall under the “commercial house”, or “filthy dubstep” category.
Apple seems to display a genuine appreciation for electronic music in their advertisements, having featured a clip of Porter Robinson performing in another commercial (watch it here). Lemaitre took to Twitter earlier to announce that they would have a track featured in the video:
Check out the advertisement here:
Lemaitre brings a fresh, and distinctive style to the genre, with their music being highly supported and commended by several eminent producers in the scene today. Listen to their track “1:18” here:
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