The video starts out in the country as expected, but centers around the story of two girls outfitted in Ralph Lauren (assumption) getting awkward looks as they walk through a town that looks like a set from Oh Brother Where Art Thou! There’s horseback riding into a city like Rick from The Walking Dead and following the ominous tattood volume arrows.
All of a sudden it cuts into Avicii at Ultra, we see an overly obvious advertisement for the Sony Xperia (come on why not a Galaxy S4???), more dancing and then Avicii doing his signature hand move.
Everything about the video feels different, foreign and I’m grasping to understand the concept. But I like that they’re not playing by any rules or formulas here and can’t wait to listen to TRUE in full when it’s released.
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