Columbia Records is out signing blue chip endorsement deals to promote Daft Punk’s “Random Access Memories”. First we saw the group linked up with a beautiful advertising campaign by Yves St Laurent. Now in a deal signed with LOTUS, there will be a Daft Punk themed car racing in the Monaco Grand Prix at 8:00 AM EST on May 26th.
Another image of the car:
More on WRR:
- Official Daft Punk Album Review
- Axwell & Sebastian Ingrosso collaborate on track for Pixar’s ‘Monsters University’
- Stream the Daft Punk track that was only released in Japan
(H/T HighSnobriety)
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