Superfly and AC Entertainment, founding partners of Bonnaroo Music and Arts Festival has officially announced that Live Nation has acquired major share of this iconic musical event. Bonnaroo has now joined the likes of over 60 other music festivals that Live Nation now owns including Electric Daisy Carnival, Lollapalooza, and Austin City Limits.
Live Nation CEO and President, Michael Rapino, spoke on the acquisition.
“We continue to expand the industry’s most unparalleled and scalable festival platform all while driving strong revenue and growth for Live Nation on a global basis. Bonnaroo is another crown jewel in this festival channel strategy, one that appeals to both fans and artists in uniqueness and experience.”
Superfly and AC Entertainment executives are amicably welcoming the partnership, eager to create an even better experience for festival goers with all that Live Nation has to offer. The founding companies will still continue to execute their usual day-to-day operations of the festival.
“We are strengthening our commitment to create the best possible experience at Bonnaroo. Through this partnership with Live Nation, we’re even more empowered to enhance the festival while preserving the integrity of the event that we’ve thoughtfully built over the past 14 years.”
– Rick Farman, Co-Founder, Superfly
“Partnering with Live Nation is a milestone for Bonnaroo. It opens up tremendous opportunities for us to continue to evolve the Bonnaroo experience in an exciting, powerful way.”
-Ashley Capps, Founder, AC Entertainment
This year’s fest will be held June 11-14 in Manchester, Tennessee. Headliners set to include Deadmau5, Bassnectar, Flume, and a handful of legendary performers such as Billy Joel and Robert Plant and the Sensational Space Shifters.
Connect with Bonnaroo:
https://www.facebook.com/bonnaroo
https://twitter.com/Bonnaroo
https://instagram.com/bonnaroo
Source: www.wkrg.com
Share On
