Paypal took aim to a younger demographic recently at Outside Lands Music Festival in San Francisco’s Golden Gate Park, but I think it’s more than that.
“Constructed in the heart of the main concert area, our Convenience Store served as a focal point for engagement. We saw lots of people using the PayPal app to check in for 50% off essentials like sunscreen, ear plugs and blankets, as well as to participate in activities such as face painting, hair chalking, temporary tattoos of the day’s lineup, and pictures at the Instagram photo booth. All of the profits from PayPal Convenience Store sales went to support the non-profit San Francisco Rock Project, which provides a performing arts education for kids 7-18 years old,” wrote Jeff Thomas (of Paypal’s User Experience team).
Paypal made the experience easier for festival goers in a number of ways. Pivoting from the Paypal App which served as a cash-less payment method (food trucks too), the “convenience store” also included phone charging stations in a relaxed lounge environment as well as blue lockers which sold out by the end of the weekend.
One concertgoer had just installed her PayPal app that morning. A PayPal staff member at the Convenience Store showed her how to use it and then added, “Now, no wallet. No credit card.” Her response? An enthusiastic, “OMG! I LOVE that!”
Personally I think Paypal could establish themselves into the festival space and solve a number of problems. No losing cash. No running out and being subject to ridiculous ATM fees. Fluid exchange from top to bottom could make the entire experience better for everyone involved.
Interesting move here as Paypal aims at the user experience of festivals as a whole. I think it’s more than just targeting a demographic and more of taking over a huge opportunity in the space.
But what do you think? Comment with your opinion below.
SOURCE: Paypal Forward | USA Today
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