The story behind this video is particularly inspiring, an serves as a faint reminder of PLUR if any still exists in dance music. Axtone worked with Genero.tv to fund multiple young filmmakers for their music video competition. The rules for entry required them to show how “I Am” makes them feel. Sick Individuals and Axwell then picked the winner. The video shows the story of a single mother, trying to find out a way to continue on when one of her sons is missing.
The crowdsourced video contest generated so much interest that additional music videos will be released for the “I Am” remixes done by Deorro and Jacob Plant.
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