Atlanta and nearby Fulton County now have an extra reason to keep Tomorrowworld around.
Well, more like 85.1 million reasons.
A study commissioned by Tomorrowworld organizers ID&T found that the festival generated a $85.1 in economic impact, according to the Atlanta Journal-Constitution. Of that $85.1 million, $70 million was funneled into Atlanta and its immediate neighbors.
The Journal-Constitution reports that’s just as much money as the NCAA Final Four Championship games brought to the area in 2013.
The economic impact surprised everyone, including Tomorrowworld’s project director, Shawn Kent.
It’s kind of overwhelming that we can create such an impact in a community. It’s kind of humbling in a way that, wow, we’re an economic impact, and you really see it now.
— Shawn Kent
North Central Georgia will continue to feel the impact once a year for the next ten years, which is how long the festival is contracted to stay at Bouckaert Farm.
Here are some other fun facts from the study:
- 120,000 people attended over three days (a little short of projections of 50,000 per day, or 150,000 for the event). An additional 20,000 fans who arrived the Thursday before the official Friday kickoff to get situated on the camp site at the farm were also tallied.
- TomorrowWorld employed the equivalent of 749 annual full time jobs.
- An estimated $4.3 million in tax revenue went to the state and local governments as a result of event-related spending.
- About 22.5 percent of TomorrowWorld attendees spent several additional days in the Atlanta area. Their spending added $28.7 million into the local economy across areas such as lodging, restaurants and sightseeing.
- TomorrowWorld surveyed 1,829 attendees two weeks after the festival and received a score of 9.2 out of 10 for overall enjoyment.
Tickets are on sale now for the festival’s second installation, which will feature Tomorrowland’s massive volcano stage used in 2013.
But Tomorrowworld isn’t the only festival adding revenue to the area. Counter.Point Music Festival will make its second appearance at a new location, just northwest of Atlanta. Tickets for Counter.Point are available here.
SOURCE: Atlanta Journal-Constitution
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