Having just come off of UMF Korea where over 60,000 people attended making it the biggest electronic dance music event ever in Asia, Ultra Music Festival and Ultra Music have announced their combination to form the leading force in international dance music. The two entities bring together a strong suit of capabilities including; festivals / live events, film/video, live streams, music label, artist and event promotion and marketing and production.
Patrick Moxey, President and Co-Founder of Ultra Music,
“We are very excited about this new stage of collaboration between Ultra Music and Ultra Music Festival. Russell and his team are setting new high standards for live electronic music experiences with their festivals and we are proud to work with them with Ultra Music and our roster of electronic artists.”
What you’re seeing now with dance music especially is the connection that a festival can have with a fan long after the event is over through social media. Promoters and record labels are looking to build this relationship with fans so that they appear everywhere; facebook, twitter, youtube, soundcloud, smartphone apps, etc. The capabilities shown by these two organizations will allow them to expand into new markets faster and promote the goodwill and true nature of dance music.
With so many corporate investors coming in to cash in on the dance music craze, you can restore your faith knowing that an organization lead by a pioneer like Moxey can continue to bring innovation to the electronic dance music experience.
Via Billboard Img Credit – DancingAstronaut
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