In February of 2012 during the Patriots vs. Giants Superbowl, Avicii appeared in a Bud Light Platinum commercial that featured his rising hit “Levels”. Fast forward two years and Afrojack has followed suit by marketing his music through a Bud Light ad from last week’s dismal Superbowl. However, in this instance the DJ did not appear in the ad and it was used to promote an upcoming single rather than an older one.
While most people now identify Afrojack as a commercial DJ (pun intended), this was a very witty marketing move because people who enjoy the tune are instructed to “Shazaam” it to find out more.
But enough of giving praise to Afrojack — Budweiser/Bud Light are the ones who deserve serious props for their marketing approach during the EDM boom. From the Avicii commercial in 2012, to their free “Road to Made in America” concerts in summer 2013 which exclusively featured EDM artists, Anheuser-Busch shows that they understand young people. It also shows that the marketing team at Anheuser-Busch is probably really fun to rage with, and I’ll toast to that.
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