Beats by Dre will be launching their own streaming music service similar to Spotify sometime late in 2013. The service codenamed “Daisy” is being overseen by Trent Reznor, the leader of industrial rock group Nine Inch Nails.
What’s exciting about Daisy is the human element that they’re adding to the service. Currently music services like Spotify or Pandora rely on intense computer algorithms to determine what song should play next or what other artists you may like.
While they generally get it right, these services lack the ability to intelligently suggest new music you may like. It’s impossible to remove the human element from music.
Jimmy Iovine, co-owner of Beats Electronics and Chairman of Interscope Geffen A&M Records, said yesterday that he has over 100 people making playlists for every single situation possible.
The people making the playlists are professionals, not celebrities. However one would imagine that they will use their celebrity endorsement deals to promote the service when it does launch.
Beats streaming will also have a location enabled element like Foursquare. The program will be able to tell where you are and intelligently suggest a playlist for you.
Situational playlists for activities like lifting weights, waking up, running or driving are a pain to create and Beats would look to eliminate that.
Iovine’s ultimate goal is to provide musicians more data on who’s listening to their music saying, “I would die to know who bought my records on iTunes, but I don’t.”
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