Daft Punk Get Their Own LOTUS Formula 1 Car (Pics)

Columbia Records is out signing blue chip endorsement deals to promote Daft Punk’s “Random Access Memories”. First we saw the group linked up with a beautiful advertising campaign by Yves St Laurent. Now in a deal signed with LOTUS, there will be a Daft Punk themed car racing in the Monaco Grand Prix at 8:00 AM EST on May 26th.

The video above streams together a few clips found on the LOTUS website.

Another image of the car:

More on WRR:

• Official Daft Punk Album Review
• Axwell & Sebastian Ingrosso collaborate on track for Pixar’s ‘Monsters University’
• Stream the Daft Punk track that was only released in Japan

(H/T HighSnobriety)

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