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The G House Movement; What It Is, Where It Came From and Where It’s Going

September 22, 2014 By Tyler Almodovar

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On July 23rd, 2012 we wrote an article describing the trap music movement, explaining what it was and where it was headed. Over the last two years trap has peaked and become one of the most popular electronic dance music genres. Every year holds new surprises and we’re expecting big moves from the G House movement as we slowly enter 2015.

What is G House? Where did it come from and where is it going? We answer all of your questions below. Continue reading to learn about your new favorite style of dance music.

What is G House and where did it come from?

Like the name suggests, G House fuses elements of house and rap music. When clicking play on a G House record you can expect everything from dark, groovy synth patterns to chaotic or sexual rap samples mixed with a flurry of percussive elements that hit just hard enough to keep you rockin’ to the beat. There are no boundaries or limitations.

If you enjoy the emotive, somber vibes of deep house as well as epic, hype-based rap bars and hard basslines this style of sound will suit you perfectly. Though, it’s important to remember that this umbrella term is extremely versatile and hosts a range of possibility for creators. Some records will focus on vocal hooks while others cherish melody and groove. With that being said it should be clear that G House isn’t for the closed-minded electronic dance music population and shouldn’t be over criticized or analyzed, but rather enjoyed for its unique perspective and take on several other styles of music.

The phrase G House, also known as “gangsta house,” should be synonymous with that thought of an intimate club environment that’s focused on forward-thinking and creativity, according to Angelz – a seasoned producer and G House tastemaker. This style travels back to Chicago roots and Detroit techno while also pulling from g-funk and early 90’s speed garage and breakbeats.

“When a G house song comes on you think of dark intimate clubs. You think of good quality liquor and of sexy expensive black dresses on classy girls. G House is the new soundtrack to the hottest nightclubs in the world. There’s nothing cheesy about it, the melodies are dark, the lyrical content is either sexual or thuggish and it can either draw influences from g-funk or straight up gangsta rap.” – Angelz

Acts like Angelz, Amine Edge & DANCE and Vanilla Ace are poised to be the leaders of the G House movement in the United States of America. Currently there is a niche G House scene in France where Amine Edge & DANCE’s imprint, CUFF, is making waves. Other notable labels include Sleazy G and Bunny Tiger, both of which feature different variations of the G House style.

Releases such as Marco Violent’s “Violent Legacy” EP and Clyde P’s “Sleep And F*ck” EP are fine examples of G House. However, the sub-genre has yet to be defined or broken through by releases here in America.

Where is it going?

G House is on the path to becoming the next big explosion in electronic dance music, especially in the United States. This style has been extremely low-key for the last few years will only notable names like Destructo and Sharam Jey dishing out records that fit the vision.

G House is structured kindly for becoming the style that perfectly bridges the colorful elements of electronic dance music with big name and up-and-coming rap artists. Destructo has already put this concept to work by remixes one of YG’s most popular releases, “My N***a.” Though, while remixing classics or popular originals into this 118 -122 BPM paced structure will help build the genre, original productions are what is going to set G House a part from regular house, trap and instrumental based music.

Meet Angelz

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Angelz is one of G House’s tastemakers, he hosts a rich background in production with a strong sense of creativity. The 23-year-old act has been playing music since he was six years old and at around that time his parents got him into funk and disco records. At eight years old he had aspired to become a rapper, which lead him to start creating beats roughly two years later.

Angelz has told WhiteRaverRafting that he had created “2000-3000 beats until I (he) was 14.” He then proceeded to reached out to rappers on one of the oldest social media outlets, Myspace. Later he was signed to Def Jam Records as a producer and charted on the Billboard Hot 100. His work with a-list names such as Ludacris, 50 Cent, Lil Wayne, Pharrell at a young age helped him gain experience and urged him to separate himself from other producers.

“Our whole high school years me and my friends were listening to rappers flexing and we always wanted what they had. I’ve always wanted the cars the jewelry, the respect they had, what they projected. Two years ago for my 21st birthday me and my homies flew out to Miami. I remember being in the club and we were buying Armand de Brignac bottles and Ace of Spades, but all I could focus on was the music playing at this exact moment : 187 Lockdown – Gunman , with A Milli by Lil Wayne mashed on top.

It was the hardest thing I had ever heard in my life.”

An eclectic mashup of 187 Lockdown’s “Gunman” and Lil Wayne’s “A Milli” provided an energy and vibe that Angelz couldn’t resist. Fast forward two years later and he’s now fully immersed in the G House movement with a series of game-changing releases on the way.

“In my case, I mess with a lot of middle-eastern / indian chord structures because these melodies instantly bring me images of mystery … Scott Storch & Timbaland are my biggest influences so that’s where I get that from. Even if there’s a couple abstractly “formal” aspects which are kind of needed to be G-House.. There’s really only one rule : Being real.”

With little traction in the United States, the G House genre is in need of more artists with the Angelz attitude.

“Us that make G-House, we make it because we associate it with the rap lifestyle we grew up with and right now there’s no : who came up with it first etc. because no one did, sure, someone could go back to where the word first popped up on the internet but in reality the term simply created itself. But we leave these “owning” games to other genres, we’re too busy doing us to care about the rest : There’s much more to it than what meets the eye & ears, it’s more than a formula, it’s a lifestyle.”

When asked about the future of G House, Angelz responded with:

“In the near future I see a lot of rappers linking up with artists like me to produce music for them and you will see rappers that would’ve never went near anything remotely pop. But that’s our whole secret, no matter what the BPM is, we always keep it street.”

So, who’s going to lead the G House march in the United States? HARD CEO, Destructo, a.k.a Gary Richards could be the key to the success of the genre. His support of G House is quite clear, so don’t be surprised when acts like Angelz become a staple at HARD events over the next year.