I have to give credit to Life In Color (formerly Dayglow) for truly evolving beyond the college paint party that you see everywhere now to a full fledged dance music event with world-class DJs, quality performers and buckets of neon paint.
The promotion will visit the IZOD Center in New Jersey on August 16 with Nicky Romero, Borgore, Sunnery James & Ryan Marciano, David Solano and more as part of their Rebirth Tour. Tickets for the event are available for purchase through Ticketmaster and cost $85.05 for General Admission and $123.95 for VIP.
While it’s still far from a Sensation (also owned by SFX Entertainment), Life In Color is an entry point for new dance music fans. Many people who I’ve spoken to at shows and festivals begrudgingly admit that their succumbing to the dance music lifestyle started with Dayglow and that is a good thing.
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