Already being supported by influential members of the music industry like techno parents Adam Beyer and Ida Engberg, M.A.A.C., otherwise known as Music Against Animal Cruelty, a new NGO has launched with the aim of aiding wildlife conservation.
With 90% of the rhino population lost in the last 40 years, 97% of the tiger population since 1900, 30,000 elephants have been slaughtered for their ivory each year and trade in illegal wildlife estimated to be worth over $15 billion USD per year, Music Against Animal Cruelty (M.A.A.C) has launched a global music directive to help wildlife conservation.
An initiative founded by Art Department’s Jonny White and CEO and founder of Pulse Global, the organisation that raises revenue from music events around the world, Wade Cawood, the duo is garnering support from those in the industry to help support this cause. White & Cawood will work alongside Jack Baucher from the Tears for Tigers Foundation.
M.A.A.C will stimulate music fan bases and galvanise help of the music industry as a whole, using a collective of like minded individuals and influential voices. The organisation will launch valuing a trusted and united relationship with artists, DJs and industry alike, tapping into an network and creating a vital source of revenue for wildlife conservation.
20% of the world’s 15 million species could be gone in the next 30 years. This is an unprecedented rate of extinction, which has not been apparent since the disappearance of dinosaurs 65 million years ago. However, 50% of the world’s population living in urban areas, it may be that we are losing our connection with the natural world. It is also the mission of M.A.A.C. to create opportunities for artists to travel and experience conservation for themselves.
With the music industry uniting on this global cause, ambassadors for the organisation are already coming forward, as the project garners support from influencers in the electronic music scene including Adam Beyer, Apollonia, Art Department, Audiofly, Chris Liebing, Dubfire, Ida Engberg, Jamie Jones, Nicole Moudaber and Tiga.
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https://www.savethemwithsound.org
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