DutchNews.nl has reported that one of the two people killed in the fatal drunk driving accident at SXSW last night was Steven Craenmehr, creative director of Massive Music. Standing outside the Mohawk venue on Red River Street, Craenmehr was struck by the intoxicated driver who swerved around a festival barricade to escape police.
Founded in Amsterdam, Massive Music is an agency network that produces and composes music for global brands, such as Adidas, Coca-Cola and Volkswagen. Their site has been temporarily shut down in honor of Craenmehr, who they describe as “an unstoppable force, full of life, love and laughter.”
Rest In Peace Steven Craenmehr
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