I think it’s safe to say most music videos are pretty dull these days. Some have a flat story, some have an obviously stretched budget and the end vision pans out obtusely, while others have themes and messages that are paper-thin or substituted with cars, money and asses. Rat City is the counter to the video-types experienced all too often, “Kind Of Love” sharing an experience that’s pretty much opposite in all these categories. The visual, colorful, and abstract nature of the art locks you in while the music entertains, the merging of a common human narrative unfolded by a trippy overall story being at the center.
Rat City was born through the ideas of Kent and Cato Sundberg, although by 2019 has blossomed into a collective including artist Lasse Michelsen and animator/designer Micah Monkey. This is what Monkey had to share on the subject of the “Kind Of Love” music video:
It seemed like just another lead for Frank, Rat City’s most notorious detective. That is until he met her; a femme fatale in the truest sense of the word. In typical Frank fashion, this beautiful woman blinds his judgment, leaving him unable to realize that she has been hired by the very person he has been tasked to investigate. And unfortunately for the lovesick Frank, this “hot lead” will only lead him to a double cross… and a watery grave. – Micah Monkey
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