With over 50 million streams combined, “Believer” is a track that we’re sure that you’ve been hearing all the way through the fall and winter festival season. It’s track infused with trap and even a dash of hardstyle notes by Showtek and Major Lazer that moves you.
However, Christopher Louise takes a more serious note with the video’s direction, as he explains:
The concept of the video was inspired by the images of Omran Daqneesh, the Syrian boy covered in dust in the ambulance after his house was hit by a bomb. Like everyone in the world I was heartbroken by that image but I also saw a glimmer of hope. As dark as the subject matter is the point of our “Believer” video was to capture the resilience of youth and the hope displayed by communities coming together to save victims from the rubble.
If it wasn’t for the support from Sjoerd of Showtek and guidance from Diplo and his creative director Sara, this video would not have turned out as emotionally powerful as it has.They supported us going to the Middle East, shooting with all local cast, crew and keeping it as authentic as possible. There were countless obstacles that go along with shooting in an unfamiliar country but with the help of the local film community we got through them all and created something special in the process.
Showtek also had to say:
Not every child grows up under the best circumstances. This video is meant to raise awareness to those less fortunate than us.
Save the Children is on the ground in Syria, and if you can, please consider donating here, because ‘Children are the next generation, they are the future’.
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