Luke Steele, the frontman for Empire of the Sun, told NME at Sziget Festival in Budapest that Daft Punk’s Random Access Memories wasn’t as strong as his work, mainly benefiting from a strong creative marketing campaign. Aware but not concerned about their press coverage, Steele is confident that his music will have a longer lasting impact.
“Ice On The Dune is filled with such great songs that it’ll hang around a lot longer than some of those other records that came out around the same time. They had a great marketing campaign, but we’ve got better songs.”
Musically, I agree with Steele that Daft Punk’s Random Access Memories wasn’t a great album and that the songs from Ice On The Dune resonate more, but to think that it only sold because of the marketing is a stretch. While the campaign was fun, one has to examine the driving force behind it.
Daft Punk, the “founders of edm”, coming back to save the genre from mainstream mediocrity. The storyline and mystique around the Daft Punk’s new album couldn’t have been trumped by Empire of the Sun with a multi-million dollar budget.
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