Deadmau5, highly-opinionated progressive-house producer, has taken to Tumblr to share his ideas on the current state of the electronic music industry. He keeps his post concise, stating that “EDM” can be simplified as three components; the product, the art, and the execution. He elaborates about these points, and says that successful artists have managed to find a balance between all, or most of these elements.
Deadmau5 also tweeted to express that this post was not intended to be a rant, but rather some of his musings that he wanted to share with us. In contrast to the usual controversy he frequently sparks through social media, many people would agree that this post is undeniably relevant to today’s electronic music scene. Many parallels can be drawn between Deadmau5′ words and several prominent examples in the industry today.
I think EDM, as it stands now, can easily be summed up into 3 parts… Product, art and execution. And its really just a mater of how all 3 are balanced.
some artists are all about the product… some are about the art… and some are about the execution… but more often than not, you’ll find the more successful artists finding their own balance between 2 or all 3.
Product being what the people want or what works in the hype state of EDM as it is whatever month we’re in… or whatevers making the rounds on the allmighty hitmaker guideline of the beatport top 10. the “sick drops yo” for all the kids. the brand, the huge selling 3 note wonder track that “SOUNDS PHAT LOUD YO” Art need not apply… im sure if all edm artists were so inclined, we’d all be able to shit out “HEY THIS KICK IS ALSO A BASSLINE” with one blip product until the cows come home, scare them off with some loud edgy shit, and then make more till they come back again. And im sure some do… and if they don’t theyll hire someone to do it. whatever.
of course you have the art, the “i dont give a fuck if it doesnt sell at all, this is what i want to do for fun / passion / props from the coolkid community / whatever.” …. and execution being that awkward process of making the product… and running around to dem massive EDM raves all the kids are talking about these days to showcase their product / art… so they can sustain their art and or further execution.
so… im sure like any other genre of popular music today… you can either do what you want, do what you must, or do what you can.
Read the post via Deadmau5′ Tumblr
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