Updated: Just a day after Mixmag.net broke the official story about edmcasting.com‘s new EDM reality show/competition, Spin.com called Doron Ofir himself and chatted with him about his project. The interview dosen’t reveal much information or detail about the show, but it does tell us a little bit about Ofir. Throughout the interview he spends a lot of time trying to convince readers that he will do his best to make this show “legit”.
You can expect much more information during the third week in January. Ofir had this to say about the programs producers:
They want to announce it and legitimize all the people who are involved, and it’s a lot. I’d like to say that it’s the titans of the industry.
When asked “how you intended to represent the history of DJ culture on the show” Ofir said:
Oh my God, you posted that article, and suddenly I’m like, “I’m being hated on,” and I was like, “OK, I get it.” But when you think of things like the Electric Daisy Carnival, and, like, Coachella, when Coachella first started, it was a rock venue. Now there’s massive tents and it’s electronic music all the way. There’s an entire industry that has been built to cater to this. We have been trapped in a world of what I consider the ultra-lounge for a decade. Finally we get to bring back the soul of music that comes from the point of view of dance as a celebration, not as a sexual outlet — do you know what I’m saying? By 1994, what had dominated large-scale dance fizzled and ended. And then what we had was ’94 to 2000, which was sort of the rave scene, but that was really, really young. And now they have evolved into the next generation. The time has come to actually educate the world of music about its formidable past. If you’re going to sample Etta James in a dance track, they should know who Etta James is. There are legends and heroes and kings in the world of this music, and it wasn’t born yesterday. So it’s time to define the impact that dance music has had over the last 35 years to a much larger, worldwide audience. That’s my goal.
He seems to ramble on a bit, he talks about Coachella and educating the world but he forgets to say exactly how he’ll represent the history of the DJ culture on the show. His over all goal “seems legit” but I don’t know about you, until I get details I’m not convinced.
You can read the full interview here. Spin.com says they are “sold” on the idea, but like I said, I’m not. There are still many important details missing like how they’ll pick the talent, how the talent will be judged, and most importantly who the producers will be. Doron Ofir said he’d like to call the producers “titans of the industry”, we’ll have to wait and see.
Jan/2/2012 – As you read the headline I can only imagine what’s going through your head. Having seen the reaction of a few artists via their social media accounts and after reading some comments from fans, it’s safe to say that the electronic dance music community isn’t thrilled with the idea of an EDM reality TV show.
Mixmag.net broke the story first this afternoon and reminded us of when Simon Cowell thankfully scrapped his idea of producing a dance music related tv program. Now it seems that Doron Ofir Casting, the casting company behind Jersey Shore, is set on the idea of producing the same electronic dance music reality/competition show that we’ve envisioned in our nightmares.
Don’t believe it? Check out edmcasting.com, Doron Ofir Casting’s website, which is inviting upcoming producer/DJ’s to submit an online questionnaire for a chance to be a part of their 2013 launch. They ask questions such as “BRAG! What are your best assets? Physical, material and social“, “Break down your typical day from the moment you wake up till you call it a night“, and “Would you consider yourself a “technical expert” or “creative performer? Justify your choice!?“.
I don’t know how this will turn out and I’m definitely skeptical. In my opinion this effort may take focus away from the beauty, diversity, and meaning behind the different genres of electronic dance music. This show many strictly represent our scene through the eyes of television producers and not dance music listeners. We’ll have to see how it all plays out.
Everyone has an opinion and I’m interested in hear yours, let us know what you think on Twitter and Facebook.
Read the full Mixmag.net article
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