On Sunday March 25th, three figures dressed head to toe in all black everything made their way to the main stage at Ultra Music Festival. In a matter of minutes, the stage lit ablaze with the event’s biggest and most shocking surprise of the entire weekend – the return of Swedish House Mafia. This performance not only made for the most legendary moment to ever go down at Downtown Miami’s BayFront Park, but it received a record- breaking 30 million views worldwide on its live stream. Pulling off a conquest like this is a feat in itself to be celebrated, but still the 20th anniversary of Ultra Music Festival went above and beyond (no pun intended) to smash unimaginable records.
The 2018 edition surprised over 160,000 attendees with performances by Above and Beyond, Will Smith, Halsey, Desiigner, Yo Gotti, and of course, the return of the world’s most famous DJ trio, Swedish House Mafia. If Will Smith’s throw down of his late 90s international hit “Miami” wasn’t enough to satisfy your being, headliners and legendary players that took to the stage over the weekend included Carl Cox, Tiesto, Eric Prydz, Steve Aoki, Armin Van Burren, Adam Beyer, Kaskade, Afrojack, David Guetta, Nicky Romero, Empire of the Sun, Marshmellow, The Chainsmokers, and dozens upon dozens more.
Apart from the record-breaking streams, or the fact that Ultra was the #1 trending topic on social media platforms worldwide that weekend, or the unforgettable performances that will go down in history, one thing that stood out to us was the festival’s announcement that “this year’s Ultra Music Festival was labeled the safest Ultra ever… with both arrests and medical transports significantly reduced.” Well done, Ultra, we always like to hear that!
And to truly top things off, in the days leading up to the 20th anniversary event, the most talked about news to come out of Miami was Ultra Worldwide’s acquisition of the Winter Music Conference (WMC) and International Dance Music Awards.
We think it goes without saying that this year might have been an unbeatable one for one of the world’s biggest festivals and most well known brand in the music industry. To no one’s surprise, Ultra Music Festival’s 21st edition is locked down for March 29-31, 2019.
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