Live Nation and Motorola Team Up to Bring Immersive Sensory Installation Exclusively for EDM Festivals

Ever been to to a festival and have had the urge to make more kandi for your new friends while you’re taking a break from the heat and dancing for a moment or two? Or what about just totally enjoying the art installations while you’re walking from stage to stage, or better yet while you’re dancing your heart out? It was only a matter of time until corporations realized the huge market and unique opportunities within the EDM community and countless sold-out festival scene to both create concepts exclusively for EDM fans to appreciate and try out some clever marketing campaigns.

What does this mean for us fans? Last month, Live Nation and Motorola announced their multi-platform marketing and sponsorship program to engage festival goers across multiple live event, social media and mobile platforms. Tested out first at Insomniac’s Beyond Wonderland Festival and HARD: Day Of The Dead Festival, this program will be featured at all Live Nation’s U.S. festivals this year.

Beyond pushing their customizable phones, which they market towards ravers as being able to be customized to their outfits, this Motorola experience includes a 6-story LED tower, and also the “Moto X Kandi Shop,” where kandi can be designed at the festival itself for all your new rave family members or that stranger that gave you the light show of your life that you never want to forget. In a press release issued by Live Nation, Barry Smyth, director of marketing communications for Motorola, clued us into why they feel as if Motorola and the EDM community go hand in hand:

 “Moto X and our music accessories are all about expressing yourself, a belief that we believe really aligns and resonates with EDM fans. Partnering with Live Nation gives us the opportunity to connect with these fans in a whole new way that is both meaningful and memorable.”

Check out the video of Motorola’s tower and kandi shop below, and let us know what you think – will you be making impromptu kandi with friends? How do you feel about corporations coming into the festival scene, specifically into the world of kandi culture? Did you experience it at HARD or Beyond Wonderland?

Share On