Lollapalooza will be taking their festival to Buenos Aires, Argentina in 2014. The promotion is going to be a joint venture between festival founder Perry Farrell, co-owners William Morris Endeavor, C3 Presents in Austin and Latin American promoter Fenix Entertainment Group.
Lollapalooza is a marquee festival in America and truly a one of a kind touring festival. With successful shows in Santiago, Chile and São Paulo, Brazil, expansion to Argentina shows the brands continued dominance in South America. It will be interesting to see whether the electronic festivals like Ultra or Electric Daisy Carnival will look to launch their own festivals on the continent.
“In the same way that each child is unique born into a family, each Lollapalooza that we spawn is unique,” Farrell said in a statement. “I look forward to getting to work with the newest members of our musical family — Argentina!”
Sign up for their email list to get access to exclusive pre-sale tickets at Lollapaloozaar.com.
Photo by Ashley Garmon
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