SFX Takes Over Spring Awakening and Summer Set With New Acquisition

SFX Entertainment added two more festivals to its growing conglomerate today. SFX announced their purchase of React Presents, the company behind Spring Awakening in Chicago and Summer Set Music and Camping Festival in Northern Wisconsin. React Presents also promotes for numerous events held in Illinois, Wisconsin, and Michigan. The buy-out also includes purchase of ticket site Clubtix and Chicago-based venue management company West Loop Management.

Spring Awakening and Summer Set join TomorrowWorld, Electric Zoo, Disco Donnie Presents, Life in Color, and many more organizations under SFX’s ever-expanding list of EDM events and ventures. Recently SFX and Electric Forest promoters engaged in a legal conflict over SFX’s attempt to hold a festival at Double JJ Ranch. SFX clearly wishes to obtain an expansive hold over all types of EDM events in the United States and adding these two festivals only bolsters their expansion.

Read SFX’s statement below:

React Presents enhances the nationwide network of promoters for SFX and brings two new and highly successful festivals into our U.S. repertoire, which already includes TomorrowWorld, Mysteryland, Sensation, Electric Zoo, Disco Donnie Presents and Life in Color, and is further bolstered by a newly formed marketing and content partnership with Clear Channel Media and Entertainment,” said Robert FX Sillerman, Chairman and CEO of SFX Entertainment.“React Presents is a dominant player in the Midwest, so it was strategically important for us to join forces. React’s ability to put together and promote so many quality productions that excite so many fans will greatly add to our success and growth.

h/t: Business Wire

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