This past February the Ultra Music Festival made its South African debuts in both Cape Town and Johannesburg. A massive success, the event will be returning in 2015 for its sophomore run, the dates of which are set for Feb. 14 and 15. In honor of the event, and in hopes of luring attendees for next year, UMF official film director and Final Kid founder Charley Friedrichs has released a stunning after-movie titled “Colours and Waves,” the first in a series of short films portraying the Ultra experience. Here’s what Friedrichs had to say about the project:
Together with Ultra and the rest of the Final Kid team, we decided to take a different approach and creative direction when making these festival after-movies. As more and more editions of Ultra pop up around the world, we really think it’s crucial that each after-movie tells its own unique story; not just the story of the amazing experience Ultra has to offer, but of the history and culture present throughout the incredible destinations into which Ultra is expanding. UMF Films Presents: Relive Ultra South Africa 2014 (Colours and Waves) is the first in a brand new series of short films we are making that follow this direction, with ‘films’ being the truly operative word. I hope everybody likes it!
Vividly encapsulating the euphoric nature of the world-renowned festival, the after-movie opens with a spellbinding monologue paralleling music to waves, while also expanding on the ocean’s significance in the lives of South Africans. A creative goal for Friedrichs, he aimed to not only depict the Ultra experience, but to also give insight into the history and culture of each stop on the festival’s word tour. Native producers Goldfish help Friedrichs to achieve this by enumerating the various geological features of South Africa and the dynamic personalities of both Cape Town and Johannesburg. Vignettes featuring megastar DJs are also included in the video, with cameos by Krewella, Nicky Romero, Tiesto, Alesso and Martin Garrix. All in all the “Colours and Waves” is a breathtaking rehash and will leave you with a burning to desire to purchase a ticket for next year. If you can’t resist the urge, be sure to take note that the registration program officially opens June 12.
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