Here’s a lesson in how you promote a track from Firebeatz and Schella’s Dear New York. Create a crunchy bassline, sample a line from the Beastie Boys, send it to the top dj’s in the world and then have them spin it at Electric Zoo. When Sander van Doorn dropped this at the end of his set, the crowd went wild as the familiar vocals hooked them in just before the drop. The city, time, and setting were all perfect for the premiere of one of the biggest tracks all weekend.
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